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These 10 Companies Control Everything You Buy

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behind the brands illusion of choice
Oxfam

Only 10 companies control almost every large food and beverage brand in the world.

These companies — Nestlé, PepsiCo, Coca-Cola, Unilever, Danone, General Mills, Kellogg’s, Mars, Associated British Foods, and Mondelez — each employ thousands and make billions of dollars in revenue every year.

In an effort to push these companies to make positive changes — and for customers to realize who controls the brands they’re buying — Oxfam created a mind-boggling infographic that shows how interconnected consumer brands really are.

Here’s a further breakdown of the companies that own the brands and products we use every day:

Kellogg’s

Kellogg's
AP

2016 revenue: $13 billion

Forget Froot Loops and Frosted Flakes — Kellogg’s also owns noncereal brands including Eggo, Pringles, and Cheez-It.

Associated British Foods

Associated British Foods
flickr/danielygo

2016 revenue: $16.8 billion

This British company owns brands such as Dorset Cereals and Twinings tea, as well as the retailer Primark.

General Mills

General Mills
Facebook/Häagen-Dazs

2016 revenue: $16.6 billion

General Mills is best known for cereals like Cheerios and Chex, but it also owns brands like Yoplait, Hamburger Helper, Haagen-Dazs, and Betty Crocker.

Danone

Danone
Julia Calderone/Tech Insider

2016 revenue: $23.7 billion

Best known for yogurts like Activa, Yocrunch, and Oikos, Danone also sells medical nutrition products and bottled water.

Mondelez

Mondelez
Xinwei Zeng

2016 revenue: $25.9 billion

This snack-centric company’s brands include Oreo, Trident gum, and Sour Patch Kids.

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